Established in 2018, U.P. Lure Company is a fishing supply manufacturing company. U.P. Lure Company is located in Marquette, Michigan near the beautiful shores of Lake Superior. We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom. With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including UV printed Wobblers! Email uplureco@gmail.com for custom orders.