Established in 2018, U.P. Lure Company is a fishing supply manufacturing company. U.P. Lure Company is located in Marquette, Michigan near the beautiful shores of Lake Superior. We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom. With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including Super Spoons and Wobblers! Email uplureco@gmail.com for custom orders.

All trolling spoons, wobblers, and spinners: Unlike other tackle companies, we powder coat the majority of our lures with anti-scratch/chip paint, and cure the paint for long-lasting durability. We use high quality hooks so your fish will stay on, and you won't miss out on the big one like last time.. As a bonus, U.P. Lure Company offers custom lure making, send us your design ideas and we will make a custom lure designed specifically for you at no extra charge. With U.P. Lure Company, you get premium quality at a competitive price!