Marquette, Michigan

Your Lake.
Your Lures.
Your Catch.

We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.

U.P. Lure Company
Best sellerSize 1 Trout spinners

U.P. Lure Company

You have found U.P. Lure Company. Explore Trolling Spoons, Casting Spoons and Apparel and see what catches your eye.
U.P. Lure Company

Our Products

"NEW" Yoop Wobbler 1/2 oz
8 variants
Holographic Jigging Minnow
3 variants
Size 1 Trout spinners
4 variants

Spinners

Size 1 Trout spinners
4 variants available
Snapback Hats size Large
3 variants

Apparel

Snapback Hats size Large
3 variants available
11.5" Boat Decal
4 variants

Stickers

11.5" Boat Decal
4 variants available
SOLD OUT
Super Spoons
7 variants

Trolling Spoons

Super Spoons
7 variants available
SOLD OUT
Wide-body Trolling Spoons
27 variants
T-Shirts
5 variants

Apparel

T-Shirts
5 variants available
OG Yoop Wobbler - Nickel 1/2 oz
12 variants

Premium Fishing Products

Made in Marquette, Michigan

Lure Company is a fishing supply manufacturing company located in Marquette, Michigan near the beautiful shores of Lake Superior.

We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.

With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including UV printed Wobblers! Email [email protected] for custom orders.

Made near Lake Superior

Premium fishing products

Lure Company is located in Marquette, Michigan near the beautiful shores of Lake Superior.

We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.

With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including UV printed Wobblers!

Email [email protected] for custom orders.

U.P. Lure Company

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