Your Lake.
Your Lures.
Your Catch.
We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.
U.P. Lure Company
Our Products
Premium Fishing Products
Made in Marquette, Michigan
Lure Company is a fishing supply manufacturing company located in Marquette, Michigan near the beautiful shores of Lake Superior.
We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.
With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including UV printed Wobblers! Email [email protected] for custom orders.
Made near Lake Superior
Premium fishing products
Lure Company is located in Marquette, Michigan near the beautiful shores of Lake Superior.
We are dedicated to creating premium fishing products that can withstand Lake Superior’s frigid waters and rocky bottom.
With our hand-painted, crafted, and assembled trolling spoons as our first product on the line, we encourage you to try them out, but don’t hesitate to try some of our other products including UV printed Wobblers!
Email [email protected] for custom orders.


